Understanding Customer Personas: Your Guide to Better Marketing
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Understanding Customer Personas: Your Guide to Better Marketing

ByNorthern School Of Marketing

Customer personas are fictional representations of ideal customers that enhance marketing effectiveness by personalizing messaging. They should be data-driven, addressing demographics, motivations, pain points, and decision-making factors. Effective personas align teams, guide campaign planning, and help identify opportunities, ultimately improving connection and engagement in marketing strategies. Regular updates are essential for relevance.

The Marketing Funnel in Practice: Putting It All Together
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The Marketing Funnel in Practice: Putting It All Together

ByNorthern School Of Marketing

The Marketing Funnel in Practice: Putting It All Together You’ve heard the theory: Awareness at the top, consideration in the middle, conversion at the bottom. But in day-to-day marketing, how do you actually apply the funnel? How do blog posts, social media ads, emails and landing pages come together in a way that feels structured…

Analytics Essentials: Measuring What Matters in Marketing
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Analytics Essentials: Measuring What Matters in Marketing

ByNorthern School Of Marketing

Analytics Essentials: Measuring What Matters in Marketing Marketing without measurement is guesswork. You can post content, run campaigns, and build a beautiful website — but if you’re not tracking what’s working (and what isn’t), you’ll never know where to focus, improve, or grow. That’s where marketing analytics comes in. Analytics isn’t just about spreadsheets and…

Paid Advertising Basics: Reaching the Right People at the Right Time
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Paid Advertising Basics: Reaching the Right People at the Right Time

ByNorthern School Of Marketing

Paid Advertising Basics: Reaching the Right People at the Right Time Organic growth is powerful, but sometimes you need to speed things up. Whether you’re launching a product, testing a new audience, or driving traffic to a high-converting offer, paid advertising can deliver results quickly — if you approach it strategically. Paid ads aren’t about…

Search Engine Optimisation (SEO): What It Is and Why It’s Still Important
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Search Engine Optimisation (SEO): What It Is and Why It’s Still Important

ByNorthern School Of Marketing

Search Engine Optimisation (SEO): What It Is and Why It’s Still Important Every time someone searches for a product, service, or solution online, they’re presented with a list of results — and where your brand appears in that list can make all the difference. If you’re buried on page two or beyond, you may as…

Content Marketing: Creating Value That Builds Trust
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Content Marketing: Creating Value That Builds Trust

ByNorthern School Of Marketing

Content Marketing: Creating Value That Builds Trust In a digital world where audiences are constantly scrolling past ads, tuning out sales messages, and becoming increasingly selective about where they focus their attention, one marketing approach consistently stands out: providing real value. That’s the heart of content marketing. Content marketing is not about the hard sell….

Social Media Strategy: Going Beyond Likes and Shares
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Social Media Strategy: Going Beyond Likes and Shares

ByNorthern School Of Marketing

Social Media Strategy: Going Beyond Likes and Shares Social media can be one of your most powerful marketing tools — or one of your biggest time drains. The difference lies in whether you have a strategy or you’re just posting for the sake of it. Too often, businesses treat social media as a numbers game:…

Email Marketing: Why It Still Works and How to Do It Well
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Email Marketing: Why It Still Works and How to Do It Well

ByNorthern School Of Marketing

Email Marketing: Why It Still Works and How to Do It Well Every year, a new channel arrives promising to replace email. But despite the hype, email marketing remains one of the most effective — and cost-efficient — ways to connect with your audience. Why? Because unlike social platforms, email is a channel you own….

Lead Magnets: What They Are and Why People Actually Download Them
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Lead Magnets: What They Are and Why People Actually Download Them

ByNorthern School Of Marketing

Lead Magnets: What They Are and Why People Actually Download Them If you want to grow your email list, attract qualified leads, or start building trust before a sale — you need more than just a “Subscribe Now” button. That’s where lead magnets come in. A lead magnet is a free resource or incentive you…

Conversion Rates: How to Improve Them Without Guesswork
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Conversion Rates: How to Improve Them Without Guesswork

ByNorthern School Of Marketing

Conversion Rates: How to Improve Them Without Guesswork Getting visitors to your website, people opening your emails, or clicks on your ads is a good start — but what happens next is where the real value lies. Are people buying? Signing up? Booking a call? If not, it’s time to talk about conversion rates. A…