Branding Basics: What Makes a Brand Stand Out? When people talk about brands, they often mention logos, colours, or catchy slogans. While those are all visible parts of a brand, they’re really just the tip of the iceberg. Branding goes much deeper — it shapes how people feel about your business, what they expect from…
Segmentation, Targeting & Positioning: Reaching the Right People in the Right Way Marketing isn’t about speaking to everyone. It’s about speaking to the right people, in the right way, at the right time. That’s where Segmentation, Targeting, and Positioning — often abbreviated as STP — come into play. These three steps form the backbone of…
The Marketing Mix: More Than Just the 4Ps Most people who’ve dipped their toes into marketing have heard of the “4Ps”: Product, Price, Place, and Promotion. For decades, these elements have formed the foundation of marketing practice — and with good reason. They’re practical, memorable, and help ensure that all the key areas of marketing…
What Is Marketing, Really? Ask around and you’ll quickly find that marketing is one of the most misunderstood areas in business. For some, it’s all about advertising. Others think it’s to do with branding, websites, or social media. And yes, those are all important parts of marketing — but they’re just the tip of the…