Analytics Essentials: Measuring What Matters in Marketing Marketing without measurement is guesswork. You can post content, run campaigns, and build a beautiful website — but if you’re not tracking what’s working (and what isn’t), you’ll never know where to focus, improve, or grow. That’s where marketing analytics comes in. Analytics isn’t just about spreadsheets and…
Conversion Rates: How to Improve Them Without Guesswork Getting visitors to your website, people opening your emails, or clicks on your ads is a good start — but what happens next is where the real value lies. Are people buying? Signing up? Booking a call? If not, it’s time to talk about conversion rates. A…
Measuring Marketing Performance: What’s Working and What’s Not You’ve launched the campaign, shared the posts, sent the emails, and paid for the ads — but how do you know if any of it’s actually working? Marketing without measurement is like driving with your eyes closed. You might move, but you have no idea whether you’re…