Customer personas are fictional representations of ideal customers that enhance marketing effectiveness by personalizing messaging. They should be data-driven, addressing demographics, motivations, pain points, and decision-making factors. Effective personas align teams, guide campaign planning, and help identify opportunities, ultimately improving connection and engagement in marketing strategies. Regular updates are essential for relevance.

Segmentation, Targeting & Positioning: Reaching the Right People in the Right Way Marketing isn’t about speaking to everyone. It’s about speaking to the right people, in the right way, at the right time. That’s where Segmentation, Targeting, and Positioning — often abbreviated as STP — come into play. These three steps form the backbone of…