Email Marketing: Why It Still Works and How to Do It Well
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Email Marketing: Why It Still Works and How to Do It Well

ByNorthern School Of Marketing

Email Marketing: Why It Still Works and How to Do It Well Every year, a new channel arrives promising to replace email. But despite the hype, email marketing remains one of the most effective — and cost-efficient — ways to connect with your audience. Why? Because unlike social platforms, email is a channel you own….

Digital Marketing Demystified: Core Channels and Why They Matter
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Digital Marketing Demystified: Core Channels and Why They Matter

ByNorthern School Of Marketing

Digital Marketing Demystified: Core Channels and Why They Matter Digital marketing is no longer optional — it’s fundamental. Whether you’re selling handmade crafts or scaling a global SaaS platform, digital channels provide the reach, targeting, and measurability that traditional marketing alone can’t deliver. But while the term digital marketing gets thrown around constantly, it’s often…