Marketing - Northern School Of Marketing

Marketing | Customers | Strategy

Understanding Customer Personas: Your Guide to Better Marketing
ByNorthern School Of Marketing 23.04.202513.08.2025

Customer personas are fictional representations of ideal customers that enhance marketing effectiveness by personalizing messaging. They should be data-driven, addressing demographics, motivations, pain points, and decision-making factors. Effective personas align teams, guide campaign planning, and help identify opportunities, ultimately improving connection and engagement in marketing strategies. Regular updates are essential for relevance.

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Marketing | Strategy

The Marketing Funnel in Practice: Putting It All Together
ByNorthern School Of Marketing 06.04.202513.08.2025

The Marketing Funnel in Practice: Putting It All Together You’ve heard the theory: Awareness at the top, consideration in the middle, conversion at the bottom. But in day-to-day marketing, how do you actually apply the funnel? How do blog posts, social media ads, emails and landing pages come together in a way that feels structured…

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Marketing | Analytics

Analytics Essentials: Measuring What Matters in Marketing
ByNorthern School Of Marketing 06.04.202508.08.2025

Analytics Essentials: Measuring What Matters in Marketing Marketing without measurement is guesswork. You can post content, run campaigns, and build a beautiful website — but if you’re not tracking what’s working (and what isn’t), you’ll never know where to focus, improve, or grow. That’s where marketing analytics comes in. Analytics isn’t just about spreadsheets and…

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Marketing | Advetising

Paid Advertising Basics: Reaching the Right People at the Right Time
ByNorthern School Of Marketing 06.04.202513.08.2025

Paid Advertising Basics: Reaching the Right People at the Right Time Organic growth is powerful, but sometimes you need to speed things up. Whether you’re launching a product, testing a new audience, or driving traffic to a high-converting offer, paid advertising can deliver results quickly — if you approach it strategically. Paid ads aren’t about…

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Marketing | Content | Tactics

Content Marketing: Creating Value That Builds Trust
ByNorthern School Of Marketing 06.04.202513.08.2025

Content Marketing: Creating Value That Builds Trust In a digital world where audiences are constantly scrolling past ads, tuning out sales messages, and becoming increasingly selective about where they focus their attention, one marketing approach consistently stands out: providing real value. That’s the heart of content marketing. Content marketing is not about the hard sell….

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Marketing | Branding

Social Media Strategy: Going Beyond Likes and Shares
ByNorthern School Of Marketing 06.04.202524.07.2025

Social Media Strategy: Going Beyond Likes and Shares Social media can be one of your most powerful marketing tools — or one of your biggest time drains. The difference lies in whether you have a strategy or you’re just posting for the sake of it. Too often, businesses treat social media as a numbers game:…

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Marketing | Tactics

Lead Magnets: What They Are and Why People Actually Download Them
ByNorthern School Of Marketing 06.04.202513.08.2025

Lead Magnets: What They Are and Why People Actually Download Them If you want to grow your email list, attract qualified leads, or start building trust before a sale — you need more than just a “Subscribe Now” button. That’s where lead magnets come in. A lead magnet is a free resource or incentive you…

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Marketing | Strategy

Marketing Funnels: What They Are and Why They Still Work
ByNorthern School Of Marketing 06.04.202513.08.2025

Marketing Funnels: What They Are and Why They Still Work You’ve got a great product. You’re running ads, writing content, sending emails — but leads are stalling, customers aren’t converting, and results feel inconsistent. What’s missing? Often, the answer is structure. That’s where marketing funnels come in. A marketing funnel is a simple but powerful…

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Branding | Marketing

Brand Messaging: Crafting a Voice That Connects
ByNorthern School Of Marketing 06.04.202508.08.2025

Brand Messaging: Crafting a Voice That Connects Your logo, your colour scheme, your website layout — these all matter. But when it comes to shaping how people feel about your brand, words are just as important. That’s where brand messaging comes in. It’s not just what you say — it’s how you say it, and…

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Marketing | Strategy

Understanding Your Audience: Why Segmentation Still Matters
ByNorthern School Of Marketing 06.04.202513.08.2025

Understanding Your Audience: Why Segmentation Still Matters In a world of endless content, competitive noise, and shrinking attention spans, generic marketing simply doesn’t work. If your message tries to speak to everyone, it often ends up resonating with no one. That’s why audience segmentation remains a powerful and enduring principle in modern marketing. Segmentation enables…

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