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Northern School Of Marketing
  • Understanding Customer Personas: Your Guide to Better Marketing
    Marketing | Customers | Strategy

    Understanding Customer Personas: Your Guide to Better Marketing

    ByNorthern School Of Marketing 23.04.202513.08.2025

    Customer personas are fictional representations of ideal customers that enhance marketing effectiveness by personalizing messaging. They should be data-driven, addressing demographics, motivations, pain points, and decision-making factors. Effective personas align teams, guide campaign planning, and help identify opportunities, ultimately improving connection and engagement in marketing strategies. Regular updates are essential for relevance.

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  • The Marketing Funnel in Practice: Putting It All Together
    Marketing | Strategy

    The Marketing Funnel in Practice: Putting It All Together

    ByNorthern School Of Marketing 06.04.202513.08.2025

    The Marketing Funnel in Practice: Putting It All Together You’ve heard the theory: Awareness at the top, consideration in the middle, conversion at the bottom. But in day-to-day marketing, how do you actually apply the funnel? How do blog posts, social media ads, emails and landing pages come together in a way that feels structured…

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  • Search Engine Optimisation (SEO): What It Is and Why It’s Still Important
    SEO | Content | Strategy

    Search Engine Optimisation (SEO): What It Is and Why It’s Still Important

    ByNorthern School Of Marketing 06.04.202513.08.2025

    Search Engine Optimisation (SEO): What It Is and Why It’s Still Important Every time someone searches for a product, service, or solution online, they’re presented with a list of results — and where your brand appears in that list can make all the difference. If you’re buried on page two or beyond, you may as…

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  • Marketing | Strategy

    Marketing Funnels: What They Are and Why They Still Work

    ByNorthern School Of Marketing 06.04.202513.08.2025

    Marketing Funnels: What They Are and Why They Still Work You’ve got a great product. You’re running ads, writing content, sending emails — but leads are stalling, customers aren’t converting, and results feel inconsistent. What’s missing? Often, the answer is structure. That’s where marketing funnels come in. A marketing funnel is a simple but powerful…

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  • Understanding Your Audience: Why Segmentation Still Matters
    Marketing | Strategy

    Understanding Your Audience: Why Segmentation Still Matters

    ByNorthern School Of Marketing 06.04.202513.08.2025

    Understanding Your Audience: Why Segmentation Still Matters In a world of endless content, competitive noise, and shrinking attention spans, generic marketing simply doesn’t work. If your message tries to speak to everyone, it often ends up resonating with no one. That’s why audience segmentation remains a powerful and enduring principle in modern marketing. Segmentation enables…

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  • Marketing | Strategy

    Campaign Planning 101: From Idea to Execution

    ByNorthern School Of Marketing 06.04.202513.08.2025

    Campaign Planning 101: From Idea to Execution Behind every successful marketing campaign is a clear, well-structured plan. Whether you’re launching a new product, promoting an event, or running a seasonal offer, campaign planning turns good ideas into real, measurable results. Without a plan, even the most creative campaigns risk falling flat — wasting time, money,…

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  • Marketing | Strategy | Tactics

    Marketing Strategy vs Tactics: Knowing the Difference and Getting Both Right

    ByNorthern School Of Marketing 06.04.202513.08.2025

    Marketing Strategy vs Tactics: Knowing the Difference and Getting Both Right You’ve probably heard people in meetings say things like “We need a marketing strategy” — only for the conversation to jump straight into Instagram hashtags, newsletter send dates, or ideas for the next blog post. It’s a common mix-up in marketing: strategy and tactics…

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  • Marketing | Branding | Strategy

    Branding Basics: What Makes a Brand Stand Out?

    ByNorthern School Of Marketing 06.04.202513.08.2025

    Branding Basics: What Makes a Brand Stand Out? When people talk about brands, they often mention logos, colours, or catchy slogans. While those are all visible parts of a brand, they’re really just the tip of the iceberg. Branding goes much deeper — it shapes how people feel about your business, what they expect from…

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  • Marketing | Customers | Strategy

    Segmentation, Targeting & Positioning: Reaching the Right People in the Right Way

    ByNorthern School Of Marketing 06.04.202513.08.2025

    Segmentation, Targeting & Positioning: Reaching the Right People in the Right Way Marketing isn’t about speaking to everyone. It’s about speaking to the right people, in the right way, at the right time. That’s where Segmentation, Targeting, and Positioning — often abbreviated as STP — come into play. These three steps form the backbone of…

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  • Marketing | Ethics | Strategy

    What Is Marketing, Really?

    ByNorthern School Of Marketing 06.04.202513.08.2025

    What Is Marketing, Really? Ask around and you’ll quickly find that marketing is one of the most misunderstood areas in business. For some, it’s all about advertising. Others think it’s to do with branding, websites, or social media. And yes, those are all important parts of marketing — but they’re just the tip of the…

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